Student Services Academy

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Branding Your School Counseling Program      Credits: 3      Only $529

The best advice I ever received was to create a great program, so no one (Principals) don’t tell you how to do your job! This course introduces the concepts of branding as a tool to enhance (and protect) your school counseling program. Take your existing program and begin to create a plan and implement strategies that work best for you and the population you serve. An effective branding campaign is critical to long term success and visibility. This function ensures that all stakeholders are knowledgeable about the great work you do.  You'll choose one direction and begin to refine your branding technique to enhance and promote your program. This course helps students understand branding/marketing, the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with targeted results.